New Adwords Split Test Software Picks The Winners – A Review Of Winner Alert
Are you wasting $$ on losing Google Ads? Winner Alert tells you as soon as you have a Winner!
If you’re using Google Adwords you need to know about Winner Alert … period!
Click Here For A Free 14-Day Trial Of Winner Alert
I manage PPC campaigns for small and medium-sized businesses, as well as my own affiliate marketing campaigns. Some of the campaigns I manage run to thousands of keywords and hundreds of AdGroups.
Until I discovered Winner Alert, the process of split-testing ads and picking the winners for my clients and personal campaigns was the most time-intensive part of my PPC management work.
For most of us, here is the reality of running a PPC campaign:
At first, you have just a couple of ads. Split testing is fun and easy. But then, as you refine your market, enter new markets, and test new concepts, what happens? Your account grows. Lots of campaigns, lots of ad groups, lots of split tests. And now it’s not so easy to remember to check them all the time.
Ten campaigns, 15 ad groups per campaign, that’s 150 split tests. Some of them will be conclusive within a few hours, others will take a few months. What are you supposed to do, check each one each day?
Also, how do you know when your test is “done?” When can you say for sure that Ad #1’s CTR of 2.6 is truly better than Ad #2’s CTR of 2.3? Five clicks? 15? 30? Every click you get after the “magic one” is wasting precious time.
Let’s look at the steps of checking just a single split test:
- Open a web browser
- Log in to your Adwords account
- Click on the campaign you’re interested in
- Click on the ad group you’re interested in
- Scroll down or click the link to take you to the bottom of the page
- Compare the two ads’ CTRs
- Do some calculations.
- If you are certain enough that you have a winner, select the losing ad and click “edit”
- Change something about the ad
- Repeat the process the next time you think of it
Feel like doing that daily, for every one of your ad groups?
With Winner Alert, all it takes is 5 minutes to set up the alert notification system and from then on, everything pretty much runs on auto-pilot.
Go here for more details: Speed Up Your Adwords Testing
Here’s What Winner Alert Does:
Winner Alert sends you an email every time an Adwords split test is conclusive. You get same day, real-time notification that it’s time to test a new ad against your current winner. No more loser ads sending traffic to your competitors instead of you.
The email alert contains a link to a results web page where you can view and sort all your ads, color coded by split test status. You only spend time on ads that require action.
There are six different colors, corresponding to six different split test situations, corresponding to what action you need to take for each one. The software even includes a “dead heat” split test state that lets you know when your ads are just too close to call. In that case, it advises you to just pick an ad and move on, testing it against a new ad to improve your results!
This really is a powerful tool that you can’t afford to be without, especially if you’re running Google Adwords campaigns for affiliate marketing or looking after campaigns for clients with large keyword inventories.
Winner Alert also lets you track ads from Yahoo Search Marketing and MSN adCenter Accounts.
Price
As I write this, you can get a FREE 14-day trial. After 14 days, you are charged $19.95 per month for the basic membership. If you want to track sales and leads conversions as well, you will need to upgrade your membership to either the Power User or Pro levels, both of which are also priced very reasonably.
