Internet Video Marketing Is Still The Way To Go
The Benefits Of internet marketing videos
Just two years ago no one had heard of YouTube. Last year was being called the “Year of Video” and next year is already being called the “Year of Video Marketing”.
Wow things do move fast on the internet!
As an internet marketing this can be very exciting (and profitable) as long as you can keep up with the changing technology/marketing integration and find an easy way to leverage it for your benefit.
So what is Video Marketing?
Traditional Marketing + Web2.0 Social Shopping + Video
1.) Traditional Internet Marketing
Video marketing does not replace existing marketing practices like article marketing, affiliate marketing, pay-per-click campaigns, email marketing, etc. Video is just another way to present valuable content to the consumer to add value to their buying process.
2.) Web2.0 Social Shopping
Web2.0 is a fancy way of saying “social interaction”. Web1.0 was all about static text where you read a website by yourself and then move on. Web2.0 allows you to interact and socialize with others who are interested in the same type of content as you.
Over 60% of consumers who purchase a product do some form or online research prior to making the purchase. And people like to buy from people… not faceless websites… which is why Web2.0 social functionality is so valuable.
3.) Video
The best way to integrate video into the marketing process is to create customer review videos for products you promote. Blending customer reviews – via video – into the consumer shopping experience helps the consumer make better buying decisions. And it helps the marketer providing the video reviews create additional niche streams of income. Using video is also a great way of providing internet marketing lesson and advice to your customers and prospective clients
Don’t let this overwhelm you… get excited by the opportunities to expand your marketing efforts by adding more value to the consumer buying experience. If you’re a developer you can find the scripts and code online to help you program this yourself. If not, you can always hire a freelancer to build it for you – just be careful to find one you can trust. Or you find an online service that offers a video marketing platform for you to use. Add value to the consumer buying process with video marketing so you can enjoy a future of profit potential from the coming years of “Social Shopping”.
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